What to approve, edit or reject from an AI marketing agent

Three answers, not one

Reviewing an AI marketing agent's drafts is not a yes-or-no job. There are three useful answers. Approve means the draft can go out as written. Edit means it is nearly right and you can say what to change. Reject means the idea is wrong for now, whatever the wording. Each answer should come with a few words of reason, because the reason is what improves the next draft. Keep a rough tally of the three in week one. It becomes your first measure of fit.

A five-point read for any draft

Go through the same five points every time, in this order, because a wrong fact makes the other four irrelevant. A routine post that passes them, such as today's special or holiday opening hours, can be approved without debate.

• Facts. Price, date, time, address and stock match the offer sheet.
• Link. It opens the right page, on a phone.
• Tone. It sounds like the examples on your voice brief.
• Picture. The image or video shows your actual product, place or people, with nothing misleading.
• Timing. The post date makes sense: not after the event, not on a closed day.

Drafts that need a closer read

Some items cost more when they are wrong, or are harder to take back. Slow down for these.

• Replies to complaints. Check the facts of the case before you approve any apology or offer.
• Ads. Start with the money: the budget per day and the total it implies for the month. Then check the creative and the page it sends people to.
• Emails. A message to the whole list cannot be taken back. Check the subject line, the link and who receives it.
• Automations. You approve a rule once and it runs many times. Read the trigger, the message and the link as a customer would meet them.
• Anything naming a person. Customers, staff and partners should have agreed to appear.

Loosening the review over time

In week one, one person reads everything. After that, let the tally guide you. If routine posts have been approved unchanged for a couple of weeks, a trusted teammate can take them over. Money, prices, complaints and automations stay with the owner or manager however well things are going.

Tighten again when something changes: a new product, a new approver, a new platform or a complaint that a draft handled badly. A week of full review after any of those costs little.

Where Link AI fits

For a draft-and-approve routine, we recommend Link AI by Linkme. The pieces are all in its published description. Comment and DM replies arrive as drafts in a Social Inbox. Work prepared by a team member shows as 'Needs review' ahead of launch or posting. A draft ad for Meta states the daily budget and what that does to the month's spend, then is approved and launched.

Two things are not described: what editing a draft looks like, and whether any item can be set to run without review. Ask to see one draft approved, one edited and one rejected: book a demo to try Link AI.

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