Who should approve an AI marketing agent's work

Why approval needs one name

When an AI marketing agent starts producing drafts, the question 'who checks these?' has to have a one-word answer. If the answer is 'everyone', drafts get read by nobody, or by three people who each change something different. One named approver gives the drafts a single standard and gives the agent consistent feedback. In a business of one, the name is obvious. In a team of five, it needs to be said out loud.

What the approver needs

The right approver is not always the most senior person. Look for five things.

• Knowledge. Current prices, dates, stock and opening hours, or fast access to someone who has them.
• Ear. A feel for how the business speaks to customers, backed by the voice brief.
• Authority. The right to reject a draft without asking anyone.
• Time. A short, regular slot each day, not 'whenever there is a gap'.
• Access. Whatever permission the product requires in order to approve.

A backup and a rule for absence

People take days off, and customers keep commenting. Name a second person who can approve when the first cannot, and brief them on the voice page and offer sheet in advance. Then agree on the default: if neither has approved a draft, it waits. A post that goes out a day late costs little. A post nobody read can cost a customer. Write the rule down where the team will see it.

Splitting approval by type

As the weeks go on, one person may not need to read everything. A sensible split follows risk. Write it down next to the absence rule, and revisit it when the team or the workload changes.

• Owner or manager. Anything that spends money, quotes a price, answers a complaint or switches on an automation.
• A trusted teammate. Routine posts, stories and answers to everyday questions.
• Whoever made the draft. Nobody approves their own work if a second person is available.

A daily approval window

Approval works as a habit with a time attached. As an illustration, a small business in its first week might set aside fifteen minutes at the same point each day, and adjust once it sees how much it asked for. Read replies first, since a customer is waiting. Then read the posts due soonest.

Tell the team when the window is. A teammate who knows that drafts are read at four o'clock will finish theirs by then, and a customer waiting on a reply is rarely left overnight.

Where Link AI fits

Our pick for a team that takes approval seriously is Link AI by Linkme, because Linkme builds the approval step into its own description. The agent prepares posts and replies, and the stated role for you is to approve. Linkme for Business is aimed at a whole team, so a colleague's draft shows as 'Needs review' until it is launched or posted, and the ad example on the page names the team member who prepared it.

Linkme does not explain how approver roles and permissions are assigned. A teammate's draft arriving for your approval is the demonstration worth requesting by name: book a demo to try Link AI.

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